Sony Pictures, EVP International Marketing Sal Ladestro explains, “As digital marketers and filmmakers, our goal is to find new ways to push the boundaries of emerging technologies in entertainment IP. Seeing the power of artificial intelligence collaborating with talented scriptwriters and filmmakers is just the beginning. We always strive to enable moviegoers to have unique experiences with our characters and this will set an industry standard of how to use messenger platforms to market our movies.”
IV.AI CEO, Vince Lynch describes the bot as, “A new way of approaching entertainment via social media. Using customized AI, we can better understand the nuances of a character and allow fans to play along in real life.” Explains Lynch, “I like that we’re taking fictional AI that is normally portrayed as dark and tweaking the sentiment to make it fun and entertaining.“
The #ChallengeTheRedQueen experience will go live today and be available to fans in the US, Australia, United Kingdom, Spain, Mexico, and Russia. Fans can find the experience through Facebook Messenger and Telegram by following links –
◦ English: m.me/TheRedQueenBot/
◦ Spanish (Latin America): m.me/LaReinaRojaBot/
◦ Spain (Castilian): m.me/LaReinaRojaES
◦ Russian: https://telegram.me/ObitelZlabot
Resident Evil: The Final Chapter picks up immediately after the events in Resident Evil: Retribution, in which Alice (Milla Jovovich) is the only survivor of what was meant to be humanity’s final stand against the undead. Now, she must return to where the nightmare began – The Hive in Raccoon City, where the Umbrella Corporation is gathering its forces for a final strike against the only remaining survivors of the apocalypse. The film is written and directed by Paul W.S. Anderson.
